Netomi, the enterprise agentic customer‑experience platform founded in 2015 by Puneet Mehta, has secured a $110 million Series C round led by Accenture Ventures, bringing total capital to over $160 million. The participation of high‑profile backers such as Adobe Ventures, WndrCo, Silver Lake Waterman, NAVER Ventures, Metis Strategy, Fin Capital, and prominent angel investors signals a convergence of global venture capital with the growing appetite of MENA sovereign wealth funds for AI‑driven services. This infusion positions Netomi at the forefront of a regional shift toward sophisticated, cloud‑native CX stacks that can underpin the digital ambitions of airlines, sports‑betting operators, and financial services across the Gulf and North Africa.
The platform’s core advantage lies in its real‑time intent inference and adaptive interaction engine, which leverages best‑in‑class large‑language models from OpenAI, Anthropic, and Google rather than building proprietary foundations. By embedding itself directly into the United Airlines mobile app and handling upwards of 40,000 concurrent requests per second for DraftKings, Netomi demonstrates a capacity to eliminate friction at scale, delivering sub‑three‑second response times and 98 % intent‑recognition accuracy. For MENA enterprises, this translates into measurable cost reductions, higher customer‑lifetime value, and a strategic lever for compliance‑critical interactions in regulated sectors such as banking and insurance.
The allocation of the new capital—directed toward expanded customer deployments and accelerated R&D—coincides with heightened sovereign capital interest in the region. Gulf sovereign investors, including Mubadala and the Public Investment Fund, are increasingly prioritizing AI infrastructure that can be locally hosted, securing data residency while fostering homegrown technology champions. Netomi’s modular architecture, which can be rapidly customized for local languages and regulatory environments, offers a ready-made blueprint for sovereign‑backed digital transformation programmes outlined in Vision 2030, the UAE AI Strategy, and Morocco’s digital economy plan.
Competitors such as Ada and PolyAI underscore a crowded yet maturing landscape, but Netomi’s proven track record with Tier‑1 airlines, MetLife, Paramount, and Ingram Micro differentiates it as a platform capable of delivering end‑to‑end, frictionless service at enterprise scale. As sovereign and venture capital flows intensify, the MENA region is poised to develop a resilient AI‑enabled CX ecosystem that will underpin the next wave of high‑value digital services, driving both private‑sector profitability and broader economic diversification.
