The latest Saudi Arabia 100 report from Brand Finance highlights the ongoing diversification of the Kingdom’s economy, driven by sustained investment in non-oil sectors. According to the report, the total brand value of Saudi Arabia’s top 100 brands reached USD131.9 billion in 2026, marking a 13% year-on-year increase.
The growth in brand value reflects the continued momentum of Vision 2030, as well as the resilience of Saudi Arabia’s economy despite a softer oil price environment and tighter global financial conditions. The top 10 most valuable brands in Saudi Arabia recorded limited movement in 2026, underscoring their scale, staying power, and ability to anchor growth during this period of transformation.
The ranking was led by Aramco, which retained its position as Saudi Arabia’s most valuable brand for the seventh consecutive year, with a brand value of USD47.3 billion. Other notable performers included stc, Al Rajhi Bank, and Mobily, which recorded significant growth in brand value, driven by their strategic initiatives and continued expansion into high-growth adjacencies.
The report highlights the strong performances of Saudi Arabia’s leading brands, which are increasingly driven by diversification, digital transformation, and national ambition. The strongest brands are those that combine scale with trust, innovation, and a clear role in supporting the country’s future growth ambitions. The report also notes the importance of regional infrastructure and sovereign capital in supporting the growth of Saudi Arabia’s economy, and the need for continued investment in areas such as technology, renewable energy, and logistics to drive economic transformation.
